2. How effective is the combination of your main product and ancillary texts?
In order to make my music video and artist conform as much as possible to the conventions typical of the music industry I tried to make sure that there was always a level of cohesion which would tie everything together.
I understand that a lot of people who listen to music in 2013 are unintelligent, spoon fed morons who will listen to anything that's trending on Twitter, but I had aimed to create an audience for Dylan Freeman who wouldn't be likened to the fans of Justine Bieber, but rather a supportive group of fans with ranging levels of emotional and psychological stability. This meant that I didn't force a dumbed down version of the truth upon those who listen and appreciate the music of Mr Freeman.
Branding allows an artist to present a uniform standard but at the same time provide them with the ability to change and grow as an artist. Each time a musician releases a new album, they are redefining their brand and giving something new and different.
I believe that I have created and maintained a level of consistency throughout, conforming to musical convention yet challenging the industry in hopefully interesting ways which make my work stand out.
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