1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
While making my music video I tried to use as many conventions typical in music and other media as I could. For example, my video opens with a lip syncing of the song's main chorus. I also use a variety of shots and locations including; my school, my apartment, an open field as well as several others. It follows a mostly chronological narrative in terms of the clips, however music videos can fall under innumerable categories in regards and the order of narrative. One video I watched is even set within 45 seconds and lasts almost 4 minutes, utilising slow motion and other notable techniques.
It also defies and challenges media conventions. Specifically in that the entire video is made up of archive footage shot by me over the past two years. I made the decision to do this because I have never seen anything quite like it and I really wanted an opportunity to share all of the video I had gathered of my friends and experiences.
Although I strove to create something new and unique, with an almost home movie feel and an obviously amateur quality, I hope that when you watch it, you understand that a lot of thought went into the video and choosing the clips that represent the evolution of not just myself but also my friends and a way of ensuring that there will always be something tying us together, trapped in the internet eternal long after our friendships have dissolved and we have each gone out separate ways.
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